Gowri festival is a main festival and it is celebrated mainly in Andhra Pradesh, and it is celebrated one day before Vinayaka Chaturthi. Devotees used to decorate their puja room with mango leaves, and a statue of Mata Gowri, a form of Shakti Devi, would be kept in their puja room, and turmeric and sandal paste would be applied to the statue of the holy goddess, and grand puja would be done to the holy mother with coconuts and Kalasha, and various Prasad items would be offered to her.

On this day, Hindu women would be dressed in new clothes, and mostly it would be of red Sari, since red colour is very much liked by the holy goddess. Nice Rangoli kolums would be drawn before placing the Kalasha and some quantity of rice would be kept in a plate. Lord Vinayaka is also worshipped along with Ma Gowri, and an idol of Vinayaka would also be kept near the statue of Ma Gowri.

The story of Gowri would be read before the participants of the puja, and after the performance of the puja, Prasad items would be distributed amongst the devotees. The Prasad items consists of sweets like Obattu, and payasa, chitranna and Kosumbari are prepared and offered to the family members, friends and relatives. And the puja continues on the next day also, on account of Vinayaka Chathurthi.